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“We found that brainteasers are a complete waste
of time. How many golf balls can you fit into an airplane? How many gas
stations in Manhattan? A complete waste of time. They don’t predict anything.
They serve primarily to make the interviewer feel smart.”
That
was just one of the many fascinating revelations that Laszlo Bock, Google’s senior vice president for people
operations, shared with me in an interview that was
part of the New York Times’ special section on Big Data published Thursday.
Bock’s
insights are particularly valuable because Google focuses its data-centric
approach internally, not just on the outside world. It collects and analyzes a
tremendous amount of information from employees (people generally participate
anonymously or confidentially), and often tackles big questions such as, “What
are the qualities of an effective manager?” That was question at the core of
its Project Oxygen, which I wrote about for the Times in 2011.
I asked Bock in our recent
conversation about other revelations about leadership and management that had
emerged from its research.
The full interview is
definitely worth your time, but here are some of the highlights:
The ability to hire well is
random. “Years ago, we did a study to determine whether
anyone at Google is
particularly good at hiring,” Bock said. “We looked at tens of thousands of
interviews, and everyone who had done the interviews and what they scored the
candidate, and how that person ultimately performed in their job. We found zero
relationship. It’s a complete random mess, except for one guy who was highly predictive
because he only interviewed people for a very specialized area, where he
happened to be the world’s leading expert.”
Forget brain-teasers. Focus on
behavioral questions in interviews, rather than hypotheticals. Bock
said it’s better to use questions like, “Give me an example of a time when you
solved an analytically difficult problem.” He added: “The interesting thing
about the behavioral interview is that when you ask somebody to speak to their
own experience, and you drill into that, you get two kinds of information. One
is you get to see how they actually interacted in a real-world situation, and
the valuable ‘meta’ information you get about the candidate is a sense of what
they consider to be difficult.”
Consistency matters for
leaders. “It’s important that people know you are
consistent and fair in how you think about making decisions and that there’s an
element of predictability. If a leader is consistent, people on their teams
experience tremendous freedom, because then they know that within certain
parameters, they can do whatever they want. If your manager is all over the
place, you’re never going to know what you can do, and you’re going to
experience it as very restrictive.
GPAs don’t predict anything
about who is going to be a successful employee. “One of
the things we’ve seen from all our data crunching is that G.P.A.’s are
worthless as a criteria for hiring, and test scores are worthless — no
correlation at all except for brand-new college grads, where there’s a slight
correlation,” Bock said. “Google famously used to ask everyone for a transcript
and G.P.A.’s and test scores, but we don’t anymore, unless you’re just a few
years out of school. We found that they don’t predict anything. What’s
interesting is the proportion of people without any college education at Google
has increased over time as well. So we have teams where you have 14 percent of
the team made up of people who’ve never gone to college.”
That was a pretty remarkable insight,
and I asked Bock to elaborate.
“After two or three years, your
ability to perform at Google is completely unrelated to how you performed when
you were in school, because the skills you required in college are very
different,” he said. “You’re also fundamentally a different person. You learn
and grow, you think about things differently. Another reason is that I think
academic environments are artificial environments. People who succeed there are
sort of finely trained, they’re conditioned to succeed in that environment. One
of my own frustrations when I was in college and grad school is that you knew
the professor was looking for a specific answer. You could figure that out, but
it’s much more interesting to solve problems where there isn’t an obvious
answer. You want people who like figuring out stuff where there is no obvious
answer.”
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Adam Bryant has interviewed more than 200 leaders for his "Corner Office" feature that runs every Friday and Sunday in The New York Times. He is the author of the New York Times bestseller, "The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed." His second book,“Quick and Nimble: Creating a Corporate Culture of Innovation," will be published in January.